Privacy Policy

What Information We Collect

We collect limited, non-personal information through standard web technologies. This includes data your browser sends automatically when you visit any website: your IP address, browser type and version, operating system, referring page URL, pages visited on this site, time and date of your visit, and time spent on each page.

We do not collect names, email addresses, payment details, gambling history, or any other personally identifiable information. This site has no user accounts, no registration forms, no comment sections, and no newsletter sign-up. There is no mechanism through which you would voluntarily submit personal data to us.

How We Use Information

The non-personal data we collect is used exclusively for the following purposes:

Understanding how visitors use the site so we can improve content quality, structure, and readability. Identifying technical issues such as broken pages, slow load times, or device compatibility problems. Analysing aggregate traffic patterns to understand which topics are most useful to readers. Ensuring the site functions correctly across different browsers and devices.

We do not use any collected data for advertising targeting, user profiling, behavioural tracking across other websites, or any form of personalised marketing.

Cookies and Tracking Technologies

This site uses cookies. A detailed explanation of the types of cookies we use, their purposes, and how to manage them is provided in our separate Cookie Policy page.

Third-Party Services

We may use third-party analytics services to help us understand site usage. These services may set their own cookies and collect non-personal data as described in their own privacy policies. We do not share any data with third parties for advertising or marketing purposes.

This site contains links to external websites, including the UK Gambling Commission, GamStop, GamCare, BeGambleAware, and various game testing laboratories. When you follow a link to an external site, that site’s own privacy policy applies. We have no control over and accept no responsibility for the privacy practices of third-party websites.

Data Storage and Security

Non-personal analytics data is stored on secure servers with access restricted to site administrators. We retain analytics data for a maximum of 26 months, after which it is automatically deleted. We use HTTPS encryption across the entire site to protect data in transit between your browser and our servers.

Your Rights Under UK Data Protection Law

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to know what personal data we hold about you, request a copy of that data, request correction of inaccurate data, request deletion of your data, object to processing of your data, and request restriction of processing.

Because we do not collect personally identifiable information, these rights are unlikely to apply in practice. However, if you believe we hold any data that identifies you, or if you wish to exercise any of these rights, you may contact us and we will respond within one calendar month as required by law.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. The ICO can be contacted through ico.org.uk.

Children’s Privacy

This website publishes educational content about gambling, a regulated activity restricted to adults aged 18 and over in the UK. The site is not directed at children or young people under 18. We do not knowingly collect any data from minors. If you are under 18, you should not use this site.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the date at the top of this page. We encourage you to review this policy periodically.